FUN and MOBILE has just lunched mobile cookbook for Knorr in Poland

Warsaw, 2007-11-05 - Do you like cooking? Do you experiment in your kitchen? Are you looking for new recipes? If the answer is YES, then we’ve got something for you!

We’re more than sure, that you’ve got several cookbooks full of recipes you use. Also, most probably you shop a few times a week and we are more than sure, that sometimes you are starring at the shelves thinking “what shall I cook today?”. Until recently, you had to find a proper recipe in the book, write the ingredients down on a sheet of paper or print out a recipe found on the Internet. But not anymore! From now on, it’s your mobile phone, that remembers recipes for you!

FUN and MOBILE has just launched a new mobile solution for Knorr brand and for all cooking fans - called Knorr: Mobile Cookbook. It is a Java application, installed on your mobile phone, containing recipes, with ingredients list, cooking instructions and pictures of the dishes. Each time you are in the shop, you can just look at your mobile phone and you immediately know what you need! No more writing thingz2buy lists, no more printing ingredients’ lists! All you have to do to get the Mobile Cookbook to your phone is to send ‘KNORR’ via SMS to a given number. Service is available to customers of all mobile operators in Poland: Plus, ERA, Orange and Play.

Knorr: Mobile Cookbook launched in October 2007 is the first edition of the cookbook series, featuring Pascal Brodnicki - a Frenchman, who became the face of Knorr and the most famous cook in Poland, according to Forbes’ ranking. First edition of Mobile Cookbook contains 20 recipes for soups, and will be followed by next editions with salads, starters, main dishes, desserts, etc.

Mobile marketing

Mobile phone is more and more appreciated by marketers. It is a medium, which allows for a 24/7 contact with the consumer. It can also act as a storage for various data and it can be used for downloading files from the Internet. All this makes mobile phones very powerful devices from marketing point of view.

Knorr: Mobile Cookbook is a mobile marketing tool, utilizing Java technology, which enables creating applications for various types of mobile phones. Java applications have advantage over mobile Internet, which still is quite difficult to use for most people and costs too much. Java applications overcome these barriers, because they are downloaded only once and they can be used unlimited number of times, without further need of accessing the mobile Internet.